The popularity of a website is usually understood as a function of the number of regular visits it receives. Such a number can be correlated for instance to a one-month period or to a geographical region. One of the most important ways to measure a website popularity is to check the website ranking on search engine results regularly and compare such results over the months. Optionally you can also consider the region or other feature of the visitors.
Depending on the number of web pages listed on Google or Yahoo!, for instance, after a search based on a specific keyword or search term combination, a certain web page can be positioned either: a) as the first one of the list; or b) at least among the items of the first results page; or even c) in such a position that hardly anyone might see it. Such a ranking will vary in function of the specific keyword combination. This means that the results based on one search term or phrase will show the webpage at a position x, while the results based on a different search will show the same webpage at a position y. Other than that, the results may include just one or quite more pages of a single website.
This said, someone who has or wants to have a website may ask for the criteria that sets a website search engine ranking. Another good question would be on what keywords a website should be based on.
The two main conditions for a good ranking position are not only rich consistent updated content, but also the timespan the website is on line. So, if one site is regularly fed with a lot of unique texts related to each other and to its general theme, it is strongly inclined to rank high on search results, as long as it also satisfies some further conditions, to be here briefly discussed. And if two sites have very similar contents, consistency, and size, the older one will probably be ranked higher.
Besides these essential conditions, there are some additional ones, such as keyword optimization and quality backlinks, which are both correlated. First of all, you should know a little bit about some HTML tags, that is, some of the elements composing the source code of webpages. HTML stands for HyperText Markup-Language.
The text that shows up on the browser title bar when a specific webpage is loaded is encoded in an HTML title tag. All pages of a web site should have a title tag tightly connected to their contents, which implies that by choosing each page title you should bear in mind possible keywords used as search criteria on search engines. The same goes for the headings of each page section, which should properly be HTML-encoded as heading tags (‘h1’, ‘h2’…, ‘h6’). Furthermore, all images should include in their HTML code an alternative-text tag (‘alt’) containing a description based on possible search terms. All keywords used in the title, heading or image tags must be consistent with the site contents and also with the so-called HTML metatags.
The keyword optimization consists to a large extent of these instructions concerning the source code of the website as well as of the number of other pages properly pointing to it.
The most proper external links to your webpages are not the correspondent URLs, but rather the keywords used in your code tags, particularly the title tag. This means that if your home page URL is www.myhomepage.net and its title is ‘This is an example’ then external links should as often as possible be This is an example. Also, the best pages that should contain backlinks to your site are highly ranked ones. A large number of websites usually sell or exchange links, and the purchase can be mediated by specific websites which do that as a service.
But buying and swapping links aren’t the only ways for you to get links to your pages. You can promote your website through Google Adwords and similar services, including some free ones. Also, you should every now and then take some of your text contents and make good articles out of it containing a resource box and a link to a page of your site. You could also create completely new articles for the same purpose. Anyway, you can regularly have a specific service provider submit your articles automatically to article directories.
A further way to promote your site is posting useful or interesting videos that invite viewers to visit it. Another is to show its link as part of your signature in taking part of forums and question-answering communities, as well as in commenting blog posts. Other than that, your site can offer a newsletter visitors can subscribe to and such a service can be promoted in all the occasions presented above. Finally, spending some time on Twitter and on social networks such as Facebook can undoubtedly be worthwhile.
Well, all these ranking-oriented strategies may not work if you choose the wrong keywords. You must check the competitiveness of each keyword considered. A longstanding site with good content and thousands of good links will beat any other that contains the same keywords but isn’t as competitive in age, contents or baclinks. The solution for a new or small website is to invest in becoming more competitive by choosing less competitive keywords. Ranking higher in search engines will therefore depend to a large extent upon specific instead of general keyword combinations different from the ones chosen by the big old sites.
So, you need not only to take good advantage of Google search engine by checking results from different search tests, but also to use tools such as Google Keyword Tool, which is a free one, to test possible new search terms for your web pages. You had better choose less competitive keywords which you can generate and test with the free tool mentioned and you should never lose of sight the need for a keyword to be composed of at least three words.
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